Webster's define the word trend as
2trend
noun : a general direction of change : a way of behaving, proceeding, etc., that is developing and becoming more common
: something that is currently popular or fashionable
In a fairly recent chat with a fellow "Mompreneur" about taking Water Bottle Soap to the "next level", she tipped me off to color trends. I've know that Pantone picks a color of the year and I've see color trends in fashion but it never really dawned on me that there are folks who's job it is to come up with the colors for the season's color report. Somehow that sounds like a awesome job! You get paid to play with colors... Where do I sign up? 
Ok, I digress... the point is, after my "coffee talk" I went home and did a little research. It was like the scene from the Wizard of Oz, after Dorothy landed in Oz and everything is in technicolor. It was as if I was living my world in grey scale, these gorgeous colors that the rainbow gurus have chose were everywhere. They were on the Neiman Marcus site, Urban Outfitters, and several other sites I checked out.
I was especially inspired by Neiman Marcus' website, as soon as I logged on I was met by a backdrop of Radiant Orchid (Pantone's Color of the year). It's a beautiful shade of lilac, and if you keep an eye out you will see in everything from fashion to crafts and everything in between. That is the thing about color trends they are everywhere but the changes are so subtle unless you pay attention to them you may not realize why you bought the Radiant Orchid dress versus the blue one next to it.
Sample items in Pantone's Color of the year: Radiant Orchid
I'm sure you are reading this and thinking.. "well yes this information is great but, why is it important." If you are a business owner, like me, three words "The Educated Consumer", on some level we are all educated consumers whether we learn about the features and functions of items we are interested in or our cognitive mind kicks in and images, colors, and shapes, of products are stored, then triggered later in the shopping cycle. The key is, these trending colors are stored in our mind because we see them frequently in the color season, so replicating them in some how in products that you are either selling or trying to draw attention to will most likely catch the eye of an "educated consumer". To quote the new show on the ABC network,
Sample items in Pantone's Color of the year: Radiant Orchid
I'm sure you are reading this and thinking.. "well yes this information is great but, why is it important." If you are a business owner, like me, three words "The Educated Consumer", on some level we are all educated consumers whether we learn about the features and functions of items we are interested in or our cognitive mind kicks in and images, colors, and shapes, of products are stored, then triggered later in the shopping cycle. The key is, these trending colors are stored in our mind because we see them frequently in the color season, so replicating them in some how in products that you are either selling or trying to draw attention to will most likely catch the eye of an "educated consumer". To quote the new show on the ABC network,
"It's like Jedi mind tricks!" - from the show Mind Games
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